What if we viewed evaluation as a service as well as a means of assessing value and supporting decision-making? A design-driven approach to evaluation is one that brings insights from service design into the practice of evaluation by integrating creativity, craft, and empathy with data-gathering, feedback, and sensemaking into the evaluator’s role. This approach, which brings together design thinking and evaluative thinking, explores ways to embed evaluation into a program’s development structure, particularly for those that are operating in domains of high complexity and need for innovation. Design-driven evaluation is an approach, drawing on utilization-focused, developmental, and participatory evaluation methods and techniques and brings them together with the creative problem orientation, interactivity, and end-user focus from the world of professional design.
This workshop will introduce evaluators to the fundamentals of a design-driven approach to evaluation. It will orient evaluators to the role that design can play in shaping both the evaluation and the program itself and is suited for those interested in expanding their practice, working more closely with innovative or complex programs and for those interested in developmental evaluation. The workshop will introduce design theory and methods, involve interactive activities aimed at illustrating design thinking in practice in ways that can be used both in-person and at distance, and how evaluators can play a pivotal role in supporting product, program, and service innovation in new ways.
About the Facilitator:
Cameron Norman is a Credentialed Evaluator and consultant who works with organizations seeking to innovate more effectively and use evaluation and service design methods to support that work. As the Principal and President of Cense Ltd., Cameron has worked with non-profits, social services, healthcare, and governments to design and implement innovation-focused programs that embed evaluation in their service offering to support their evolution and transformation. Cameron earned his PhD in Behavioural and Social Sciences from the Dalla Lana School of Public Health at the University of Toronto where he continues to serve as an Adjunct Faculty Member and a Master of Design degree in Strategic Foresight and Innovation from OCAD University where he’s taught systems and service design methods.
In 2016, Cameron partnered with the American Evaluation Association to create and deliver the Design Loft Initiative, a ‘micro-conference’ within the annual AEA convention that provided workshops for evaluators on the methods of design. The Design Loft has been featured a regular feature of the in-person AEA Convention every year since. His latest initiative is the Cense Academy which seeks to train innovators in the fundamental methods and approaches to design, evaluation, systems thinking, and psychology.
Registration deadline: March 19, 2021